| |  |
| On Record |  Debarpita Banerjee, vice president marketing, NGC Network India and FOX International Channels talks about OOH advertising et al..
Read More... | |  |
| Innovation |  Mach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
Read More... | |  | | | | Thursday, 12 April 2012  |  | MOMS builds nationwide 'OOH' audience for DLF IPL 5 telecast on MAX | | | Max has recently embarked on a highly innovative, high impact, high intensity, extensive outdoor campaign to promote the telecast of the mega cricketing event - DLF IPL 5 on its channel. The campaign duties have been vested with MOMS, an OOH arm of Madison World. The campaign bearing the tagline - 'Aisa Mauka Aur Kahan Milega' has covered 78 markets including metros and mini metros. | |  | | MSRDC offers large scale, composite outdoor opportunity | | | The Maharashtra State Road Development Corporation (MSRDC) has invited bids offering advertisement display rights on kiosks on electric poles, bus sheds, gantries and hoardings on Bhiwandi Kalyan Shil Phata highway for a period of three years. The earnest money deposit (EMD) required is Rs. 5.68 lakh. | |  | | Faridabad civic body offers 20-yr BOT opportunity through bqs | | | Faridabad civic body has invited sealed tenders for construction, operation and maintenance of bus queue shelters and awarding advertisement rights on them on BOT basis for a period of twenty years. The earnest money deposit (EMD) required is Rs. 15 lakh. | | |  The new Mini Roadster launched in illuminating proportions | | | Creative agency Black River FC originated the concept of incorporating neon in all the campaign elements, above and below the line, including the Provantage billboard at OR Tambo International Airport. The billboard, situated on the exit road, comes alive at night. Standing at 4.7m in height and 21m in length, the moment the sun goes down, it pops with bright neon colour. | | | AAI offers ad-rights for indoor sites at Madurai airport | | | AAI has invited sealed tenders offering advertisement rights at Madurai airport for a period of five years. The total display area being offered is 1,900 sq. ft. The minimum reserve license fee is Rs. 16.62 lakh per month and the earnest money deposit (EMD) required is Rs. 5.99 lakh. | | | | | Hindustan Prefab Ltd. to empanel advertising agencies | | | Hindustan Prefab Limited (HPL), New Delhi has invited applications from interested advertising agencies for empanelment. The empanelled agencies will be responsible for carrying out its advertising work. The offers can be submitted up to April 19, 2012. | |  | | | Case Studies |
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
Read More... |
| |
|
Guest Column
|
Sanjeev Gupta, managing director, Global Advertisers, believes the Indian OOH industry has reached an inflexion point...
Read More... |
| |
|
|
|
|
|
|
| |     |
Keep track of executive movements across the industry in this section.
9% IDFC Infra Bonds
'Raga Weaves'