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People News
People NewsKeep track of executive movements across the industry in this section.
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Global Advertiser
On Record
Debarpita Banerjee, vice president marketing of NGC Networks India and FOX International ChannelsDebarpita Banerjee, vice president marketing, NGC Network India and FOX International Channels talks about OOH advertising et al..
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US Adcom
Innovation
Mach MediaMach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
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Thursday, 12 April 2012
Alakh Advertising
Latest News
MOMS builds nationwide 'OOH' audience for DLF IPL 5 telecast on MAX
 Max has recently embarked on a highly innovative, high impact, high intensity, extensive outdoor campaign to promote the telecast of the mega cricketing event - DLF IPL 5 on its channel. The campaign duties have been vested with MOMS, an OOH arm of Madison World. The campaign bearing the tagline - 'Aisa Mauka Aur Kahan Milega' has covered 78 markets including metros and mini metros.
MSRDC offers large scale, composite outdoor opportunity
 The Maharashtra State Road Development Corporation (MSRDC) has invited bids offering advertisement display rights on kiosks on electric poles, bus sheds, gantries and hoardings on Bhiwandi Kalyan Shil Phata highway for a period of three years. The earnest money deposit (EMD) required is Rs. 5.68 lakh.
Faridabad civic body offers 20-yr BOT opportunity through bqs
 Faridabad civic body has invited sealed tenders for construction, operation and maintenance of bus queue shelters and awarding advertisement rights on them on BOT basis for a period of twenty years. The earnest money deposit (EMD) required is Rs. 15 lakh.
The new Mini Roadster launched in illuminating proportions
 Creative agency Black River FC originated the concept of incorporating neon in all the campaign elements, above and below the line, including the Provantage billboard at OR Tambo International Airport. The billboard, situated on the exit road, comes alive at night. Standing at 4.7m in height and 21m in length, the moment the sun goes down, it pops with bright neon colour.
AAI offers ad-rights for indoor sites at Madurai airport
 AAI has invited sealed tenders offering advertisement rights at Madurai airport for a period of five years. The total display area being offered is 1,900 sq. ft. The minimum reserve license fee is Rs. 16.62 lakh per month and the earnest money deposit (EMD) required is Rs. 5.99 lakh.
International: Monster Media, Cemusa Bring interactivity to digital ad network on Times Square newsstands
 Monster Media, the global leader in interactive Out-of-Home advertising, has entered into a partnership with Cemusa to bring interactive digital advertising to a network of eight digital newsstands in Times Square in New York City. The street-level screens are embedded into kiosks where people buy their daily newspapers and magazines, giving advertisers a powerful location.
Hindustan Prefab Ltd. to empanel advertising agencies
 Hindustan Prefab Limited (HPL), New Delhi has invited applications from interested advertising agencies for empanelment. The empanelled agencies will be responsible for carrying out its advertising work. The offers can be submitted up to April 19, 2012.
UP Talks 00h 2010
Case Studies
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Guest Column
Sanjeev Gupta, managing director, Global Advertisers, believes the Indian OOH industry has reached an inflexion point...
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Corporate Briefs
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WONSA
LSTL
OAC 2010
Campaigns
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