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e4m & n2m OOH Conference and Awards for Outdoor Advertising & Digital Signage 2012
People News
People NewsKeep track of executive movements across the industry in this section.
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Global Advertiser
On Record
Debarpita Banerjee, vice president marketing of NGC Networks India and FOX International ChannelsDebarpita Banerjee, vice president marketing, NGC Network India and FOX International Channels talks about OOH advertising et al..
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US Adcom
Innovation
Mach MediaMach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
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Friday, 1 June 2012
OOH 2012
Latest News
OAP builds delectable outdoor presence for Café Coffee Day's new food menu in Mumbai
 In an effort to popularise its fresh, new food menu, leading coffee retail chain Café Coffee Day has embarked on a focussed outdoor campaign in Mumbai. The execution duties of this 25 day campaign have been vested with Outdoor Advertising Professionals (OAP).
Bangalore Development Authority offers long term, composite outdoor opportunity
 Bangalore Development Authority has invited bids through e-tendering for providing various commuter conveniences in lieu of advertisement rights along with maintenance for a period of 15 years on the outer ring road from nayandahalli junction (on Mysore road) to central silk board junction on Hosur road. The earnest money deposit (EMD) is Rs. 20 lakh.
Comutanet and AirMedia join hands to deliver a new, comprehensive network
 ComutaNet, South Africa's #1 authority on the commuter market, has announced the cementing of a strategic alliance with AirMedia that will significantly increase the media owner's reach into the LSM 4-7 market.
DIPR Punjab to empanel advertising agencies
 DIPR Punjab has invited applications from reputed advertising agencies for empanelment. The empanelled agencies will be responsible for creating advertisement campaigns for the government and its various organisations. The applications can be submitted up to June 11, 2012.
International: Magnum Infinity launches Australia's first facial recognition billboard
 Ice cream maker Streets has launched a facial recognition billboard for brand Magnum Infinity, which the advertiser claims is an Australia first. Created by experiential marketing firm Spinifex Group, the billboards are located in high traffic areas around Sydney, Melbourne and Brisbane for two weeks.
Indore civic body invites bids for pole kiosks
 Nagar Palik Nigam, Indore (MP) has invited sealed tenders from interested parties for displaying advertisements through kiosks on central light electric poles on various road dividers in the city on a 'right-of-occupation' basis. The contract will be awarded for a period of three years. Tenders can be submitted up to June 13, 2012.
UP Talks 00h 2010
Case Studies
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Guest Column
Sanjeev Gupta, managing director, Global Advertisers, believes the Indian OOH industry has reached an inflexion point...
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Corporate Briefs
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WONSA
LSTL
OAC 2010
Campaigns
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