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e4m & n2m OOH Conference and Awards for Outdoor Advertising & Digital Signage 2012
People News
People NewsKeep track of executive movements across the industry in this section.
Global Advertiser
On Record
Debarpita Banerjee, vice president marketing of NGC Networks India and FOX International ChannelsDebarpita Banerjee, vice president marketing, NGC Network India and FOX International Channels talks about OOH advertising et al..
US Adcom
Mach MediaMach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
Friday, 8 June 2012
OOH 2012
Latest News
Bates Walstreet executes high impact outdoor innovation for Idea Cellular's 'Idea Heaven' campaign
 In order to amplify its new brand campaign, 'Idea Heaven' in the state of Gujarat, Idea Cellular, one of India's leading telecom operators has embarked on an innovation led, high impact outdoor campaign. The campaign has been executed in 30 markets across the state. The campaign duties have been vested with Bates Wallstreet.
AAI offers 5-yr ad rights at Mangalore airport
 AAI has invited tenders under the 'two-bid' system through e-tendering for awarding advertisement rights inside and outside terminal building at Mangalore airport for a period of five years. A total of approx. 22,312 sq. ft display space is being offered through this tender. The minimum reserve license fee per month is Rs. 1,26,51,875 and the earnest money deposit (EMD) required is Rs. 45,55,000.
APSRTC offers BOT opportunity through modern toilet blocks
 The Andhra Pradesh State Road Transport Corporation (APSRTC) has invited offers from interested parties for construction and maintenance of modern toilet blocks located at various bus stations on BOT (build-operate-transfer) basis. The contract will be awarded for a period of twenty years. The earnest money deposit (EMD) required ranges from Rs. 50,000 to Rs. 1 lakh.
Consumers wowed for Issey Miyake
 Issey Miyake selected Unlimited's shopping mall advertising specialist, Primall Media, to ensure consumer engagement and awareness of its new fragrance, L'Eau d'Issey pour Homme Sport, in three of South Africa's top-end shopping malls for a one month period.
New India Assurance Co. Ltd., Mumbai to empanel ad agencies
 New India Assurance Co. Ltd., Mumbai has invited tenders under the 'two-bid' system to empanel advertising agencies. The duration of empanelment will be one year, which may be extended twice for a period of 1 year.
International: Interactive billboard lets you play with virtual dogs
 Dog food brand Beneful is encouraging people to play with virtual dogs on interactive billboards in a five-city campaign. The New York installation uses a 64 ft long digital board at the Columbus Circle subway station near Central Park. Once a person is detected walking by the screen, a virtual dog runs up to chase and play with him or her.
Hindustan Aeronautics Limited, Hyderabad to award 2-yr ad-contract
 Hindustan Aeronautics Limited (HAL), Hyderabd has invited online e-tenders under the 'two-packet' system from interested agencies for awarding advertisement contract for a period of two years. The earnest money deposit (EMD) required is Rs. 70,000.
UP Talks 00h 2010
Case Studies
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
Guest Column
Sanjeev Gupta, managing director, Global Advertisers, believes the Indian OOH industry has reached an inflexion point...
Corporate Briefs
OAC 2010
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