|  | |  |
| On Record |  Debarpita Banerjee, vice president marketing, NGC Network India and FOX International Channels talks about OOH advertising et al..
Read More... | |  |
| Innovation |  Mach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
Read More... | |  | | | | Friday, 8 June 2012  | | |  |  | AAI offers 5-yr ad rights at Mangalore airport | | | AAI has invited tenders under the 'two-bid' system through e-tendering for awarding advertisement rights inside and outside terminal building at Mangalore airport for a period of five years. A total of approx. 22,312 sq. ft display space is being offered through this tender. The minimum reserve license fee per month is Rs. 1,26,51,875 and the earnest money deposit (EMD) required is Rs. 45,55,000. | |  | | APSRTC offers BOT opportunity through modern toilet blocks | | | The Andhra Pradesh State Road Transport Corporation (APSRTC) has invited offers from interested parties for construction and maintenance of modern toilet blocks located at various bus stations on BOT (build-operate-transfer) basis. The contract will be awarded for a period of twenty years. The earnest money deposit (EMD) required ranges from Rs. 50,000 to Rs. 1 lakh. | | |  Consumers wowed for Issey Miyake | | | Issey Miyake selected Unlimited's shopping mall advertising specialist, Primall Media, to ensure consumer engagement and awareness of its new fragrance, L'Eau d'Issey pour Homme Sport, in three of South Africa's top-end shopping malls for a one month period. | | | | | International: Interactive billboard lets you play with virtual dogs | | | Dog food brand Beneful is encouraging people to play with virtual dogs on interactive billboards in a five-city campaign. The New York installation uses a 64 ft long digital board at the Columbus Circle subway station near Central Park. Once a person is detected walking by the screen, a virtual dog runs up to chase and play with him or her. | | | |  | | | Case Studies |
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
Read More... |
| |
|
Guest Column
|
Sanjeev Gupta, managing director, Global Advertisers, believes the Indian OOH industry has reached an inflexion point...
Read More... |
| |
|
|
|
|
|
|
| |     |
Keep track of executive movements across the industry in this section.
'Introducing TITAN Belts & Wallets'
'Never Before...Perhaps Never Again'