n2m - Newsletter - Bates Wallstreet spreads Idea s Leadership message far and wide

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Keep track of executive movements across the industry in this section.
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Debarpita Banerjee, vice president marketing, NGC Network India and FOX International Channels talks about OOH advertising et al..
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Mach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
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Tuesday, 1 May 2012

Latest News

	Bates Wallstreet spreads Idea's 'Leadership' message far and wide
	In order to promote their status as the leader in the UP (West) telecom circle and to thank their subscribers, leading telecom operator Idea Cellular had recently embarked on an extensive outdoor campaign. The campaign execution duties were vested with Bates Wallstreet, a division of Bates Asia.

	Mindshare’s augmented reality activity makes thousands of consumers experience Lays 'Magic' with Saif
	Leading media agency, Mindshare has executed an augmented reality based on-ground activity to engage and involve consumers for Lays. The activity saw thousands of consumers dancing virtually with the Lays brand ambassador Saif Ali Khan and saw their own projection in the recent ‘Pal Banaye Magical’ commercial on a giant screen – across several malls in Delhi and Chandigarh.

	Dept. of Consumer Affairs, West Bengal offers composite outdoor opportunity for consumer awareness campaign
	The Department of Consumer Affairs, Government of West Bengal has invited bids for carrying out publicity campaigns for consumer awareness through various outdoor media across the state. The last date of submitting bids is May 11, 2012.

	International: Soccer Aid promoted through taxi ad campaign by Hello Charlie and Transport Media
	Soccer Aid, the celebrity football match in aid of UNICEF, is being promoted throughout Manchester from today through a taxi advertising campaign, designed by Hello Charlie and handled by Transport Media. Transport Media was appointed by Endemol company Initial to handle the short term, high impact outdoor advertising campaign.

	BEML Limited, Bengaluru to empanel ad agencies
	BEML Limited, Bangaluru has invited applications from reputed and financially sound advertising agencies for empanelment to fulfil its advertisement needs through various media vehicles including outdoor. The last date of submitting applications is May 14, 2012.

	TNSTC offers composite ad-rights on a large number of buses and motel complexes
	TNSTC, Villupuram has invited bids under the 'two-packet' system for awarding advertisement rights on a large number of buses of various depots under different regions and at motel complexes. The contracts will be awarded for a period of 11 months. Tenders can be submitted up to May 3, 2012.

OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Sanjeev Gupta, managing director, Global Advertisers, believes the Indian OOH industry has reached an inflexion point...
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