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| On Record |  Debarpita Banerjee, vice president marketing, NGC Network India and FOX International Channels talks about OOH advertising et al..
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| Innovation |  Mach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
Read More... | |  | | | | Monday, 7 May 2012  |  | Milestone Brandcom on a major hiring spree; makes 30 key appointments | | | Going ahead with its proactive investment approach, Milestone Brandcom, a leading and one of the fastest growing integrated OOH brand communications agencies in India has made 30 new appointments across senior and middle management positions. The primary areas of appointment are Milestone OOH And Milestone Connect, which will further enhance the service management and capabilities of the group. | |  | | Media 24X7 bags major unipole tender in Dehradun | | | Media 24x7 has further consolidated their presence in Dehradun by bagging a major contract securing exclusive advertising rights on 134 unipoles all over the city. This win firmly places the company in a leadership position in the outdoor advertising market of Dehradun. The company has won these rights for a period of one year, extendable by another year. | |  | | | |  Vodacom brands Eco Power towers | | | Vodacom recently branded five Eco Power towers in Gauteng. The free-standing structures with space for branding and a solar panel at the top, was part of Vodacom's strategy to further extend its brand into the rural communities as well as to support the local communities. | | | | | International: SkyNet™ digital LED mesh drapes Times Square tower | | | ADTI Media's latest 2,000 sq. ft SkyNet™ digital mesh display draws big advertising dollars for Boston Properties with its prime spot behind the famed New Year's eve ball in Times Square. Hanging 34 floors up, this new SkyNet display is 20 percent larger than the previous and incorporates the latest proprietary digital technology. | | | Food Corporation of India to empanel ad agencies | | | Food Corporation of India (FCI), Haryana region, Panchkula has invited sealed quotations from reputed and financially sound advertising agencies for empanelment. The earnest money deposit (EMD) required is Rs. 25,000. | | | Konkan Railway offers 5-yr composite ad-rights | | | Konkan Railway Corporation Limited, Belapur, Navi Mumbai has invited sealed tenders under the ‘two-packet’ system offering sole rights contract for commercial publicity at 64 Konkan railway stations, ROBs and RUBs under three groups, namely Maharashtra, Goa and Karnataka. The earnest money deposit (EMD) required ranges from Rs. 75,000 to Rs. 2.30 lakh. | |  | | | Case Studies |
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Guest Column
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Sanjeev Gupta, managing director, Global Advertisers, believes the Indian OOH industry has reached an inflexion point...
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Keep track of executive movements across the industry in this section.
'Wrestling Ka Mahayuddh'
'Jeet Ya Maut'