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| On Record |  Debarpita Banerjee, vice president marketing, NGC Network India and FOX International Channels talks about OOH advertising et al..
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| Innovation |  Mach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
Read More... | |  | | | | Thursday, 10 May 2012  |  | Pioneer Publicity executes 'charged up' outdoor campaign for Luminous | | | In order to promote its range of inverters and inverter batteries, leading manufacturer Luminous Power Technologies Pvt. Ltd. has embarked upon an extensive outdoor campaign in Delhi and Kolkata. The two month long campaign stared last week of April 2012. The campaign execution duties have been vested with Pioneer Publicity. | |  | | Alwar civic body to auction ad-rights on hoardings | | | The office of the Nagar Parishad, Alwar (Rajasthan) will arrange a public auction on May 14, 2012 for display of advertisements on hoardings at various identified locations in the city. The earnest money deposit (EMD) required is Rs. 500 per hoarding. | |  | |  Encountering the Cape with Edge and Old Mutual | | | EDGE, Nine Mile Media's experiential marketing division, successfully executed the Out-of-Home activation of the Old Mutual Two Oceans Marathon in the week leading up to the event, which was held in Cape Town. | | | Food Corporation of India, Bhopal to empanel ad agencies | | | Food Corporation of India (FCI), regional office, Madhya Pradesh, Bhopal has invited tenders under the ‘two-bid’ system from reputed and financially sound advertising agencies for empanelment. The earnest money deposit (EMD) required is Rs. 10,000. | | | | | HSCS, Panchkula offers empanelment opportunity | | | The Haryana State Counselling Society (HSCS), Panchkula has invited expressions of interest from reputed advertising agencies for empanelment. The empanelled agencies will be responsible to meet advertisement requirements and promotional activities. The last date of submitting EoIs is May 13, 2012. | |  | | | Case Studies |
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Guest Column
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Sanjeev Gupta, managing director, Global Advertisers, believes the Indian OOH industry has reached an inflexion point...
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Keep track of executive movements across the industry in this section.
'Wrestling Ka Mahayuddh'
'Jeet Ya Maut'