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e4m & n2m OOH Conference and Awards for Outdoor Advertising & Digital Signage 2012
People News
People NewsKeep track of executive movements across the industry in this section.
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Global Advertiser
On Record
Debarpita Banerjee, vice president marketing of NGC Networks India and FOX International ChannelsDebarpita Banerjee, vice president marketing, NGC Network India and FOX International Channels talks about OOH advertising et al..
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US Adcom
Innovation
Mach MediaMach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
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Monday, 14 May 2012
OOH 2012
Latest News
Alakh Advertising takes a 'Rest Less' Bindass on an exciting outdoor journey
 In order to promote its new identity and fresh positioning - 'Rest Less', Bindass, the 360 degree entertainment brand for the Indian youth recently embarked on an high decibel, multi faceted outdoor campaign. Taproot has handled the creative aspects of the campaign and the outdoor execution duties have been vested with Alakh Advertising and Publicity.
Posterscope delivers NESCAFÉ's chilling summer campaign to 'beat the heat'
 To ensure that coffee remains a beverage of choice even in summers and further extend NESCAFÉ's market leadership in the category, the brand has rolled out a 360 degree cold coffee campaign and outdoor plays a pivotal role in the campaign. Posterscope India is in charge of this outdoor advertising work for NESCAFÉ.
Pune cantonment board offers ad-rights on hoardings
 The chief executive officer, Pune cantonment board, Pune has invited sealed tenders for granting advertisement rights on hoardings at various locations on defence land under its jurisdiction. These rights are being offered for a period of two years. The earnest money deposit (EMD) required is Rs. 5 lakh.
It's 'Miller Time'
 In a recent campaign 'Miller Genuine Draft' made use of a number of outdoor advertising sites in key locations to effectively reach their target consumers. With a collaborative effort from media agency, creative agency and Guerrilla it was possible to identify and secure the perfect locations for creative executions that would draw attention and raise brand awareness.
Kota civic body invites bids for unipoles
 The office of the Nagar Nigam, Kota (Rajasthan) has invited bids for displaying advertisements on 68 unipoles at various locations in the area under its jurisdiction. The contract will be awarded for a period of three years. The earnest money deposit (EMD) required is Rs. 1 lakh.
International: City of London Gateway site goes live
 Paramount Pictures and Mont Blanc have become the first advertisers on Outdoor Plus's City of London Gateway, the outdoor advertising structure in Aldgate, East London. Outdoor Plus said the City of London Gateway will give advertisers access to 649,000 vehicle impacts and 75,00 pedestrian impacts per fortnight.
Secunderabad Cantonment Board offers 2-yr ad-rights on hoardings
 Secunderabad Cantonment Board has invited sealed tenders from interested parties for awarding ad-rights on advertisement hoardings at various locations on the land managed by the Cantonment Board for a period of two years. The tenders can be submitted up to May 16, 2012.
N Rail offers 3-yr composite ad-rights at Varanasi station and adjoining areas
 Northern Railway, Lucknow has invited sealed open tenders offering 3-year bulk ad-rights for displaying advertisements on glow signs, boards and kiosks at Varanasi station and adjoining areas for a period of three years. Approximately 16,283 sq. ft display space is being offered through this tender. The last date of submitting tenders is May 28, 2012.
UP Talks 00h 2010
Case Studies
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Guest Column
Sanjeev Gupta, managing director, Global Advertisers, believes the Indian OOH industry has reached an inflexion point...
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Corporate Briefs
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WONSA
LSTL
OAC 2010
Campaigns
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