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| On Record |  Debarpita Banerjee, vice president marketing, NGC Network India and FOX International Channels talks about OOH advertising et al..
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| Innovation |  Mach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
Read More... | |  | | | | Tuesday, 15 May 2012  |  | AdzEdge rolls out multi-city campaign for 'Frooti' | | | Summer is the time for cooling down with chilled fruit juices and what better way to do it than with the evergreen favorite 'Frooti'. To bring this delicious drink closer to the audience, AdzEdge has set in motion an outdoor campaign for 'Frooti' which is one of the leading brands of the country and the strongest brand from the stable of Parle Agro. | |  | | APSRTC to appoint advertisement agents | | | The Andhra Pradesh State Road Transport Corporation (APSRTC) has invited applications for appointing advertisement agents for a wide range of media formats. The earnest money deposit (EMD) required ranges from Rs.1 lakh to Rs. 2 lakh based on the different categories of displays. | |  | | NEKRTC, Gulbarga invites bids for modern bus shelters | | | North Eastern Karnataka Road Transport Corporation, Gulbarga has invited e-tenders under the ‘two-cover’ system for construction of modern bus shelters at Gulbarga city. The earnest money deposit (EMD) required for this tender is Rs. 1,96,800. | | | Bihar Tourism invites bids for hoardings | | | The Directorate of Tourism, Government of Bihar has invited tenders under the ‘two-bid’ system for hiring hoardings to display advertisements of Bihar Tourism at different locations in Patna for a period of one year. The last date of submitting tenders is May 22, 2012. | | | Civil Aviation Department, Govt. of Gujarat to enrol ad agencies | | | The Civil Aviation Department, Government of Gujarat has invited tenders for empanelment of advertising agencies for a period of two years. The enrolled agencies will be responsible for carrying out various media and publicity activities. The earnest money deposit (EMD) required is Rs. 1 lakh. | |  | | | Case Studies |
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Guest Column
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Sanjeev Gupta, managing director, Global Advertisers, believes the Indian OOH industry has reached an inflexion point...
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Keep track of executive movements across the industry in this section.
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