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| On Record |  Debarpita Banerjee, vice president marketing, NGC Network India and FOX International Channels talks about OOH advertising et al..
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| Innovation |  Mach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
Read More... | |  | | | | Thursday, 17 May 2012  |  | A Comms creates a new ‘reality’ for Max New York Life insurance | | | India’s leading retail media network, Aurora Comms has pushed its innovation bar even higher with its latest campaign for Max New York Life. Taking the leading insurance provider’s recently launched TV campaign forward into the urban outdoor space, A Comms has created yet another installation that hits the sweet spot. | |  | | W Rail, Mumbai offers ad-rights on 13,200 sq. ft | | | Western Railway, Mumbai Central has invited quotations from experienced and financially sound advertising firms for awarding advertisement rights of hoardings at BA-ROB in front of IOC bulding for a period of six months. The total display space being offered is approximately 13,200 sq. ft. | |  | |  Emirates' vertical garden gets a Silver Obie | | | Tractor Outdoor has been awarded a Silver Obie Award for their 'Emirates Vertical Garden' campaign in Kloof Street, Cape Town. This was announced at the 70th Annual Outdoor Advertising Association of Americas awards ceremony at the Fontainebleau Hotel in Miami. | | | Bhiwani civic body offers ad-rights on a variety of outdoor media properties | | | The Municipal Council, Bhiwani has invited proposals for advertising rights on unipoles/hoardings, display boards on street light poles, and kiosks/sulabh sochalayas at different locations. The contract will be awarded for a period of three years. The earnest money deposit (EMD) required is Rs. 2 lakh. | | | Dehradun civic body offers ad-rights on unipoles/display boards | | | Nagar Nigam, Dehradun has invited sealed tenders from registered advertising agencies for licensing out advertising rights on 13 unipoles located on Haridwar road and 20 display boards located on Haridwar by-pass road. The tenders can be submitted up to May 28, 2012. | | | International: Airport advertising gets a good decluttering | | | Continental Outdoor Media's billboard strategy at airports has successfully decluttered the space as well as created a better solution for marketers. In zones, such as passport control, Continental Outdoor Media showcases clients' work on large bulkhead structures. In addition, the company has invested on gantries that suspend over several traffic lanes at airport entries and exits. | | | |  | | | Case Studies |
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Guest Column
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Sanjeev Gupta, managing director, Global Advertisers, believes the Indian OOH industry has reached an inflexion point...
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Keep track of executive movements across the industry in this section.
'Lunch Will Never Be The Same Again'
'Swipe Non-Stop'