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| On Record |  Debarpita Banerjee, vice president marketing, NGC Network India and FOX International Channels talks about OOH advertising et al..
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| Innovation |  Mach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
Read More... | |  | | | | Friday, 18 May 2012  |  | BBMP invites bids to construct skywalks: Offers ad-rights for 20 yrs | | | BBMP has invited bids for construction of skywalks equipped with lifts and with or without escalators at 8 selected locations in Bengaluru on design, build, own, operate and transfer (DBOOT) basis in lieu of advertisement rights. The contract will be awarded for a period of 20 years. The earnest money deposit (EMD) required for each location is Rs. 2 lakh. | |  | | AAI offers 3-yr ad rights inside terminal building at Guwahati Airport | | | AAI has invited bids for awarding advertisement rights inside the terminal building at LGBI airport, Guwahati for a period of three years. The total advertising space offered is 421.17 sq. m. The minimum reserve license fee is Rs. 57 lakh per month, with an earnest money deposit (EMD) of Rs. 20.52 lakh. | |  | | International: Citi takes over tube stations to toast 200 years in banking | | | The bank Citi is celebrating its 200th anniversary with an outdoor ad campaign that will take over a number of tube stations in London. Citi has teamed up with CBS Oudoor to launch a major campaign spanning pillar wraps, floor graphics, double-sided glass walls, escalator surrounds, vinyl panels, banner sites and escalator silver centres at Canary Wharf, Waterloo and Liverpool Street stations. | | | National Rural Health Mission to empanel ad agencies | | | The Health and Family Welfare Society (AROGYAKERALAM) has invited expressions of interest (Eoi) for empanelment of advertising agencies for NRHM (National Rural Health Mission) campaigns. The last date of EoI submission is May 28, 2012. | | | JCTSL, Jalandhar offers ad-rights on buses | | | Jalandhar City Transport Services Limited (JCTSL) has invited proposals under the ‘two-envelope’ system from interested parties for letting out ad-rights on low floor buses operating in the city of Jalandhar. The last date of submitting proposals is June 1, 2012. | |  | | | Case Studies |
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Guest Column
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Sanjeev Gupta, managing director, Global Advertisers, believes the Indian OOH industry has reached an inflexion point...
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Keep track of executive movements across the industry in this section.
'Lunch Will Never Be The Same Again'
'Swipe Non-Stop'