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e4m & n2m OOH Conference and Awards for Outdoor Advertising & Digital Signage 2012
People News
People NewsKeep track of executive movements across the industry in this section.
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Global Advertiser
On Record
Debarpita Banerjee, vice president marketing of NGC Networks India and FOX International ChannelsDebarpita Banerjee, vice president marketing, NGC Network India and FOX International Channels talks about OOH advertising et al..
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US Adcom
Innovation
Mach MediaMach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
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Monday, 21 May 2012
OOH 2012
Latest News
Alakh Advertising builds premium outdoor presence in Mumbai for Voltas 'All Weather' ACs
 In order to promote its 'All Weather' series of air conditioners, leading consumer appliances manufacturer Voltas, has embarked on a high decibel, high impact outdoor campaign. The three week campaign has been executed in Mumbai. The campaign execution duties have been vested with Alakh Advertising and Publicity.
Percept OOH executes 7 city outdoor campaign for Speciality Restaurants Limited's IPO
 Leading Out-of-Home agency Percept OOH has executed an extensive outdoor campaign announcing the IPO of Speciality Restaurants Limited. The 10 day campaign has been executed in seven cities such as Mumbai, Delhi, Ahmedabad, Surat, Vadodara, Rajkot and Jaipur. The agency has deployed mainly large format media for this campaign.
'Mumbaikars' come together to ‘Design their Dream City’ at TATA Housing’s Mumbai 'Wallbook'
 The TATA Housing initiative - Mumbai 'Wallbook' witnessed the spirit of 'Mumbaikars' with 600 participants, brightening the walls along Tulsi Pipe Road on Sunday morning. The roaring success of the initiative saw participation from all walks and age groups etching their dreams and 15000 likes on their Facebook page a week prior.
Global Advertisers wins prestigious media award
 Global Advertisers has added yet another feather to its cap by winning the prestigious Kaizen India NBC Newsmakers Achievers’ Award-2012 for being India’s best outdoor media solutions company in its class. The award was presented to Amit Gupta, the joint director of Global Advertisers, by celebrated choreographer Sandeep Soparkar, and super-model Jessy Randhawa.
Clover extends the magic to billboards
 Supporting its 45-sec TVC, initially flighted in October last year, Clover's 'Way Better' campaign takes to the streets with a range of billboards that bring individual characters to life from its 'Milky Way' ad. Each billboard will be used to focus on a character and bring across the company's commitment to innovation and quality.
Food Corporation of India to empanel ad agencies
 Food Corporation of India (FCI), New Delhi has invited sealed expressions of interest (EoI) from reputed and financially sound advertising agencies for empanelment for a period of two years, extendable by one more year. The earnest money deposit (EMD) reuired is Rs. 25,000.
International: Miele to release monster vacuums across the UK with latest ad campaign
 German domestic appliance manufacturer Miele has launched an outdoor advertising campaign to promote its vacuum cleaners. Featuring a monster-sized vacuum cleaner, 'The Monster Suction' campaign was planned and booked by The Media Shop and Posterscope through JC Decaux, with creative by The Brand Nursery.
Calcutta Tramways offers 3-yr ad-rights on buses
 The Calcutta Tramways Company (1978) (CTC) Limited has invited tenders from experienced, reputed, resourceful and bonafide advertising firms offering advertisement rights on buses for a period of three years. The tender has been divided into three separate projects. The earnest money deposit (EMD) required for each project is Rs. 1 lakh.
UP Talks 00h 2010
Case Studies
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Guest Column
Sanjeev Gupta, managing director, Global Advertisers, believes the Indian OOH industry has reached an inflexion point...
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Corporate Briefs
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WONSA
LSTL
OAC 2010
Campaigns
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