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| On Record | Debarpita Banerjee, vice president marketing, NGC Network India and FOX International Channels talks about OOH advertising et al.. Read More... | |  |
| Innovation | Mach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology... Read More... | |  | | | | Monday, 21 May 2012  | | |  | | |  | | |  | Global Advertisers wins prestigious media award | | | Global Advertisers has added yet another feather to its cap by winning the prestigious Kaizen India NBC Newsmakers Achievers’ Award-2012 for being India’s best outdoor media solutions company in its class. The award was presented to Amit Gupta, the joint director of Global Advertisers, by celebrated choreographer Sandeep Soparkar, and super-model Jessy Randhawa. | |  | Clover extends the magic to billboards | | | Supporting its 45-sec TVC, initially flighted in October last year, Clover's 'Way Better' campaign takes to the streets with a range of billboards that bring individual characters to life from its 'Milky Way' ad. Each billboard will be used to focus on a character and bring across the company's commitment to innovation and quality. | |  | Food Corporation of India to empanel ad agencies | | | Food Corporation of India (FCI), New Delhi has invited sealed expressions of interest (EoI) from reputed and financially sound advertising agencies for empanelment for a period of two years, extendable by one more year. The earnest money deposit (EMD) reuired is Rs. 25,000. | | | |  | Calcutta Tramways offers 3-yr ad-rights on buses | | | The Calcutta Tramways Company (1978) (CTC) Limited has invited tenders from experienced, reputed, resourceful and bonafide advertising firms offering advertisement rights on buses for a period of three years. The tender has been divided into three separate projects. The earnest money deposit (EMD) required for each project is Rs. 1 lakh. | |  | | | Case Studies |
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Guest Column
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Sanjeev Gupta, managing director, Global Advertisers, believes the Indian OOH industry has reached an inflexion point... Read More... |
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