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| On Record |  Debarpita Banerjee, vice president marketing, NGC Network India and FOX International Channels talks about OOH advertising et al..
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| Innovation |  Mach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
Read More... | |  | | | | Wednesday, 30 May 2012  |  | Kinetic India builds attractive outdoor showcase for Myntra.com | | | Leading e-commerce fashion destination, Myntra.com has once again embarked on an outdoor campaign titled 'Shop Online'. The company has versted its outdoor advertising duties with Kinetic India. The month long campaign has been executed in Delhi, NCR. | |  | | AAI offers 3-yr ad-rights at Vadodara airport | | | AAI has invited tenders under the 'two-bid' system for awarding advertisement rights inside airport premises at Vadodara airport for a period of three years. The minimum reserve license fee is Rs. 17.96 lakh per month and the earnest money deposit (EMD) is Rs. 6.47 lakh. | |  | | International: JCDecaux to showcase outdoor ad technology at Sydney Opera House | | | JCDecaux will showcase the world's leading technologies in Out-of-Home marketing at a major industry event to take place in July. With new technology and connectivity rapidly accelerating in the Out-of-Home sector, emerging interactive solutions that have not been seen in most markets worldwide will be demonstrated at the JCDecaux event that will take place at the Sydney Opera House. | | | DIPR Goa to empanel advertising agencies | | | DIPR Goa has invited tenders for empanelment of advertising agencies for catering to the creative and design needs of various government departments. The earnest money deposit (EMD) required is Rs. 20,000. | | | Central Rail offers bulk ad-rights at Sainagar Shirdi | | | Central Railway has invited sealed tenders from advertising agencies and other interested parties for display of commercial advertisement boards on platform-1 and circulating area approach road at Sainagar Shirdi railway station for a period of three years. The earnest money deposit (EMD) required for respective locations is Rs. 54,501 and Rs. 43,692. | |  | | | Case Studies |
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Guest Column
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Sanjeev Gupta, managing director, Global Advertisers, believes the Indian OOH industry has reached an inflexion point...
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